Discussion questions:

• How important for you is a car? (Could you live without one?)
• Is it important to have an expensive (BMW, Mercedes, Lexus…) car?
• Do you think you a person’s car is a reflection of their personality?
• Do you think there is a market for this car in India? In Austria?? In the US???
• Reading between the lines, what are the reasons why Tata thinks the first Nano didn’t sell well?
• What other reason do analyists also have for the poor sales?